Marcus Rivera
Co-founder & CEOFormer hotel operations lead at a South Beach property group. Runs commercial strategy, the performance guarantee program, and every escalation that reaches Level 4.
Our team
Every person on this team lives within 30 minutes of the properties they manage. No remote call centers, no offshore teams, no layers of account management. Just a compact group of Miami Beach residents who do the work.
Directory
Filter by department to see who owns which piece of your property's operation. Every person here is a full-time employee — we don't use contractors for core operations.
Former hotel operations lead at a South Beach property group. Runs commercial strategy, the performance guarantee program, and every escalation that reaches Level 4.
Owns day-to-day operations — housekeeping, maintenance dispatch, and the guest support desk. Designed the 42-point turnover checklist and the 40+ support playbooks.
Built and tunes our in-house dynamic pricing engine. Reviews every managed property weekly and owns the A/B testing roadmap for hero images and headlines.
Handles BTR filings, Certificates of Use, resort tax, and everything else the City of Miami Beach and Miami-Dade County ask for. Former city licensing analyst.
Leads the daytime support desk. Owns escalations from Level 1 and has authority to issue refunds up to $500 without approval. Fluent in English, Spanish, Portuguese.
Runs the overnight shift — the 10 PM to 6 AM window where most managers go dark. Fluent in English and Spanish. Handles 40% of urgent tickets personally.
Montreal native, fluent in English and French. Handles our French-speaking guests — a small but meaningful slice of European winter traffic.
Tel Aviv native, fluent in Hebrew and English. Handles our Hebrew-speaking guests and works the afternoon overlap shift that covers European evenings.
São Paulo native, fluent in Portuguese, Spanish, and English. Primary point of contact for our Brazilian guest segment, which peaks every winter.
Handles inbound guest messages across all platforms. Trained on every playbook and is our fastest average responder — 3 minutes 42 seconds over the last quarter.
Berlin native, fluent in German and English. Handles our German-speaking guests and covers the early-morning European shift.
Overnight desk, English only. Handles the 2 AM – 8 AM window with Rafael. Former night auditor at a Collins Avenue boutique hotel.
Fifteen years of residential repair experience. Handles roughly 35% of all maintenance tickets personally — plumbing, electrical, carpentry, hardware.
Specializes in HVAC and appliance repair. Often the first technician on an AC call — which in Miami summers is the most common emergency ticket.
Second overnight technician on call. Handles lock failures, water leaks, and after-hours emergencies. Averaged 34 minutes from dispatch to on-site last quarter.
Manages the 42-vendor network — insurance verification, rate card negotiations, performance scoring, and annual re-screening of every contractor.
Runs bi-weekly inspections on Signature and Elite plan properties. Documents everything with photo reports and flags anything drifting toward failure.
Reviews every managed property weekly against local competition and event calendars. Tunes pricing curves for the Art Basel, spring break, and holiday windows.
Runs the hero image and headline A/B testing program. Writes every listing description we publish, per platform, and audits amenity completeness quarterly.
Runs direct-booking marketing for owners who want to reduce platform dependency. Paid search, email retention, and repeat-guest programs.
Files BTR renewals, Certificates of Use, and monthly tax returns for every managed property. Runs the automated renewal calendar and the regulatory monitoring briefings.
Former insurance broker. Coordinates short-term rental endorsements, reviews owner policies annually, and files claims on your behalf when incidents happen.
Runs the in-house cleaning team — scheduling, quality control, linen inventory, and the 42-point turnover checklist that every property is verified against.
Plus 14 full-time housekeeping team members who aren't listed individually for privacy reasons. All are W-2 employees, not contractors.
By the numbers
The metrics we track on our own team — because turnover costs the same thing it costs you: consistency.
See open rolesHow we work
We hire slowly and pay above market. Every full-time team member gets health insurance, paid training, and a documented path to their next role. Support agents have authority to issue refunds without escalation because the alternative — waiting for approval while a guest is angry — is a worse outcome for everyone.
We don't have an HR department, an account management layer, or an offshore team. Decisions get made in a matter of hours, not weeks. If something breaks on a Saturday night, the person on call has the authority to fix it.
Every full-time role is paid above the local hospitality average. Retention is cheaper than recruiting.
Front-line staff issue refunds, approve late check-outs, and dispatch technicians without waiting for approval.
Structured onboarding before anyone answers a guest message, plus a two-week shadow period with live review.
Every operational role is a W-2 employee living in Miami-Dade County. No call centers, no gig platforms.
Every team member sees the same metrics the owners see. Nobody guesses at how they're being measured.
Next step
Book a free 20-minute consultation. We'll walk you through who handles what, how our operation runs, and send a written projection within 48 hours.
No spam. No obligation. We reply within one business day.